How to Brainstorm Logo Ideas for Clothing Labels
A logo should reflect your personality and creativity. To help build your brand, here are some tips for creating a memorable logo for clothing labels.
Are you stuck trying to create your new clothing label?
Clothing labels are the key to many successful brands. Brainstorming and coming up with ideas might be difficult when you don’t know where to start.
In this article, we’ll discuss the things you need to consider when you sit down to plan your logo. Let’s get started.
Why Do You Need a Killer Clothing Label Logo?
Clothing labels are important because they establish your identity in the fashion world. The label will appear in every product that you sell to your consumers so you need to feel proud of it.
Your logo will also set you apart from the competition. For example, a white shirt is just a shirt unless it has your logo. That will distinguish it from all other similar products.
Labels also create customer loyalty. Think about your favorite clothing designer logos, what is it on their label that makes you keep going back.
Logos are also a symbol of status, and you should want your customers to feel proud of wearing your label.
What is Your Brand About?
Before you begin designing and drawing your logo, ask an important question. What is your brand about?
Most clothing brands have a mission statement. Said statement is intended to answer what, who, why, and how.
If your clothing brand is based on an eco-friendly principle, then you need to make it clear in your mission statement.
You will want to tell your clients what you’re doing to ensure your clothing is eco-friendly and ethical.
Make sure you know the identity of your brand well so that you can be sure the logo will represent it.
All About the Colors
Now that you know what your brand is about, you should start thinking about the colors. In order for clothing labels to receive worldwide recognition, they need to be in the proper color representation.
Think about who your audience is. An upper-class sophisticated audience will turn away from bright and loud colors. They will be more attracted to blacks because they’re a symbol of sophistication.
However, there are always exceptions. Think of the shoe brand Christian Louboutin, the sole of these luxury shoes is bright red. Therefore, it makes sense the label would also be red.
If you think you’ll get the desired color effect, you can always break the rules.
Keep it Easy and Memorable
Think of all those brands you like. Why do you remember the name? Chances are you remember because it was simple and to the point.
When you’re trying to come up with ideas for the name of your clothing label, make sure people will be able to spell it. If you don’t make it easy for them to write it down, then they will just forget about it.
Typographic vs Symbolic Logo
Clothing labels can also go one of two ways, they can be typographic or they can be Symbols.
Typographic labels are pretty straightforward, it’s the brand’s name written in a particular font. Clothing brands that choose to go this route have the name written in a particular way that it’s easy to recognize.
If you decide to go for a typographic logo, you’ll have to play around with different fonts in different sizes.
A symbolic logo is can identify the brand even if you cross out the name. Of course, this is the case for already established brands.
For example, many people recognize the Lacoste crocodile, so it’s not necessary to have the name under it.
If you pick a symbol, then choose something that one day will be recognized even without the name.
When deciding on a label logo, you need to take size into consideration. Pick a logo that will look great in many sizes.
You might have to blow up the logo so it can appear on a billboard, but it also needs to retain it looks if it appears on a small scale.
If it’s not properly designed and you blow it up, people might only notice the flaws. And if you make it too small, all of the cool details could be lost.
Go for Timeless
Think of those clothing labels that have transcended the test of time. For example, Chanel and Louis Vuitton. These two clothing brands have been in existence for decades and are still recognized worldwide.
The design of both is simple and to the point, which means the brands haven’t had to rebrand to appeal to a newer audience.
When you think about your clothing label, try not to stick too much to the current trends, or else you will find yourself re-branding in a few years.
Appeal to More than One Audience
This goes without saying, but you want to make sure your brands appeals to more than one audience. Don’t limit your logo to more than one target demographic.
The more people you reach, the more successful your clothing brand will be. Fashion trends change fast, so should never limit your target audience.
Focus on Originality
You don’t want to be known as the brand that looks like the other brand right? While there’s nothing wrong with looking at the competition for inspiration, make sure you don’t copy.
You should only look at others to analyze their effectiveness and what they’re doing right.
Don’t Rush It and Have Fun
Spend as much time as you need designing your clothing brand logo. The last thing you want is to put out a product you’re not 100 percent proud of.
Creativity can sometimes take a long time to bloom, so enjoy the process.
Make it fun. The moment a project stops being fun, then you might stop giving it your all.
Clothing Labels Final Thoughts
There are many things to consider when creating a clothing label logo. You need to make sure it’s memorable and timeless. And it needs to adhere to your company statement.
Always remember not to rush your creation and have fun in the process.
If you enjoyed these tips and would like to learn more, please visit our blog.